Arena One announces Peter Hamilton has joined the company as CEO and Co-Founder. Hamilton brings a track record of building and leading high-performing teams across streaming, advertising technology, and global media platforms, as the company prepares for its much anticipated launch in May.
Hamilton most recently served as Head of Ad Innovation at Roku. He built and led teams responsible for developing and commercializing products across one of the largest connected TV platforms. Prior to Roku, he was CEO of TUNE, where he scaled the company into a global performance marketing platform, expanding internationally and supporting advertisers and partners like Apple, Amazon, AT&T, Spotify, and many more.
“Peter is a builder of amazing teams and organizations,” said Rohit Kapoor, Founder and Chief Creative Officer of Arena One. “He knows how to take an idea, put the right people around it, and turn it into something that operates at scale. That’s exactly what Arena One needs as we enter this next phase.”
Across his career, Hamilton has focused on assembling teams that can move from early-stage experimentation to disciplined execution at scale. In parallel with his operating roles, he has been an active angel investor and board participant, developing a broad perspective on how organizations grow, where they break, and what it takes to build durable companies.
At Arena One, Hamilton will lead the company’s growth and operational strategies to establish “Live Cinema” as the most exciting new stage for Artists and Fans, connecting hundreds of thousands of people through music and live entertainment.
“Arena One is building a new kind of company alongside a new live entertainment format,” said Hamilton. “The opportunity isn’t just the platform — it’s the team and the system behind it. The companies that win are the ones that can align great people around a clear vision and execute over time. That’s what we’re focused on doing.”
Arena One’s platform combines premium audio and visual production with low-latency interactivity, delivering the energy of a live show with the intimacy of a front-row experience — at scale.
The company will formally launch in May, where it will unveil its initial slate of artists, bringing live performances to audiences across its growing network of cinemas.
About Arena One
Arena One welcomes audiences into the world's arena - bridging the distance between performers and fans, it’s a new way to experience live entertainment. The innovative platform transforms select cinemas into one interactive, real-time concert venue, where audiences of 150,000+ gather in AMC’s across 200+ locations to experience shows together. Imagined by creatives for creatives, Arena One is built around simple beliefs: music should be loud, ticket prices should be fair, and the energy between artists and fans is pure magic.